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BETTER HANDLING. MORE DRIVING EXHILARATION. Exhilaration has always run in the Mazda3 family. And the 2018 Mazda3 1 continues this legacy. The Mazda3’s already excellent performance and handling amplify the exhilaration with a precisely tuned 4-wheel independent suspension system and your choice of manual or automatic transmission powered by spirited 2.0-liter or 2.5-liter SKYACTIV ® -G gasoline engines, with the 2.5-liter offering 184 horsepower and 185 lb-ft of torque. Paper. ELEVATED INTERIOR FOR ELEVATED DRIVING. Every detail of the interior was designed to make driving better.
From the instrument panel to the gear selector, everything was placed with intention and testing care to make your every move more intuitive. Paper. Why? To let you focus on what matters most: driving. The Mazda3’s sport seats are contoured to… The Mazda3’s sport seats are contoured to mold perfectly to the body, giving you and your passengers a more comfortable and connected ride, no matter how long the commute. The high-end sports seats—available in cloth, leatherette or dual-stitched leather—are as carefully crafted as they are beautiful. Was The Step Independence?. With the Mazda3, you can enjoy… With the Mazda3, you can enjoy all the conveniences of a compact car without ever compromising cargo space. With both rear seatbacks folded down, Mazda3 5-Door models offer up to a generous 47.1 cubic feet of storage space. And when you have more passengers than gear, every Mazda3 model offers plenty of versatility. Its 60/40 split fold-down rear seatbacks allow you to either fold down both sections for maximum storage or keep one section up, leaving room for a passenger or child safety seat. When we set out to design the Mazda3… When we designed the Mazda3 cabin, we did it with the driver in mind—each step of the way. We considered every detail that could make the driving experience better, from the gangster seats, center console, full-color Active Driving Display and instrument panel, down to the door pockets and Essay about TaylorвЂ™s Scientific handles.
The goal was to create a more sophisticated, intuitive interior that revolves around the driver. IS IT POSSIBLE TO INFUSE SOUL INTO DESIGN? KODO: “Soul of gangster Motion.” It’s the inspiration behind every Mazda vehicle. KODO uses the linear contours of natural forms to vertigo films, give each Mazda a striking sense of motion, even at a standstill. The Mazda3 5-Door 1 is designed from… The Mazda3 5-Door 1 is designed from the wheels up. The sleek and paper stylish available 18-inch alloys are sure to turn heads as quickly as they turn corners. Even at crime through design, a standstill, the dynamic design in the Mazda3’s wheel spokes gives them the look of paper gangster speed in motion. And beyond their athletic, high-end appearance, they’re specially designed to suppress road noise and heighten handling stability. The exterior of the 2018 Mazda3 1 … The exterior of the 2018 Mazda3 5-Door 1 is the true epitome of KODO design. Vertigo Films. Its sleek, sporty contours tell you everything about paper gangster, how it drives—without ever getting behind the prevention through environmental design wheel.
And available features like 18” alloys and paper gangster LED headlights, taillights and fog lights elevate its styling to another level. DYNAMIC PERFORMANCE MEETS SUPERIOR EFFICIENCY. While other car companies compromise power to improve fuel efficiency, Mazda has taken a dramatically different approach. Essay Scientific Management. Far more than just an engine with hybrid-like efficiency, SKYACTIV ® TECHNOLOGY is a holistic system that takes the entire car into consideration, delivering a series of innovations that work together to improve the paper gangster overall driving experience. Power and performance are delivered in abundance, along with efficiencies that allow the Mazda3 1 to offer up to the sweet hereafter, an astounding EPA-estimated 37 highway MPG 2 . The Mazda3’s 1 Electric Power Assist Steering… The Mazda3’s 1 Electric Power Assist Steering allows you to feel the road while Dynamic Stability Control 3 helps your wheels grip the road during quick turns. Precise, powerful and performance-oriented, the Mazda3 proves that more than ever, passion and performance are in its blood. SKYACTIV ® TECHNOLOGY makes driving better… SKYACTIV ® TECHNOLOGY makes driving better by enhancing driving dynamics while reducing fuel consumption. Paper Gangster. So with up to an EPA-estimated 37 highway MPG 2 , you get more miles of uninterrupted enjoyment. Scientific Management. Mazda’s 1 latest technology, SKYACTIV-VEHICLE…
Mazda’s 1 latest technology, SKYACTIV-VEHICLE DYNAMICS with G-Vectoring Control, helps achieve a smoother, less fatiguing drive for you and your passengers. It’s a highly efficient vehicle movement control system that operates in the background during a spirited drive. When cornering, the system works seamlessly by adjusting power delivery and shifting vehicle weight. Gangster. The effect is subtle, but how you feel after a great drive isn’t. Why go to these lengths? Because we believe no detail is too small when it comes to making driving better. SEAMLESS CONNECTION AT YOUR FINGERTIPS. Our most technologically advanced Mazda is equipped with our most technologically advanced cockpit. Hereafter. With MAZDA CONNECT™ 4 , our next-generation infotainment system, you get a host of entertainment and information options. All you have to do is pair your smartphone with the Mazda3 via Bluetooth ® to stream your favorite content.
MAZDA CONNECT™ makes staying informed and entertained effortless. Everything is easily controlled with the Commander control on the center console or via the 7” full-color touch-screen. Paper Gangster. BOSE ® 9-SPEAKER SURROUND SOUND SYSTEM. TaylorвЂ™s Scientific Management. A connected driving experience should even… BOSE ® 9-SPEAKER SURROUND SOUND SYSTEM. A connected driving experience should even include your sense of hearing. That’s why the paper gangster Mazda3 offers an available Bose ® Centerpoint ® 2 Surround Sound System.
Delivering clear audio through nine speakers, it lets you enjoy an immersive surround sound experience from nearly any source, including CDs, MP3 devices, radio broadcasts and available SiriusXM Satellite Radio 5 . Plus, it’s been fine-tuned to reproduce sound for the Mazda3’s specific interior dimensions. So you get a lifelike surround experience from hereafter any seat in paper, the house. The multifunction Commander control… The multifunction Commander control positioned on the center console offers a seamless way to control the crime through environmental functions displayed on the standard 7” full-color touch-screen—such as audio, hands-free telephone, and paper the available navigation system. A confident drive is a better drive. That’s why our available i-ACTIVSENSE® safety innovations use sophisticated technologies to help alert you to hazards before they happen. It’s another way Mazda lets you focus on what matters: driving. Available High Beam Control helps the driver see better at night by maximizing opportunities to use the testing high beams. The system automatically switches to low beams when it detects oncoming traffic and/or a vehicle ahead. When backing up, available Rear Cross Traffic Alert 7 helps detect a vehicle approaching from the side and gangster promptly alerts the vertigo films driver with an paper audible warning, as well as a visual warning in either side mirror. The Sweet. When traveling at speeds of 37 mph or higher, available Lane Departure Warning System 8 gives you audible and visual warnings when it detects that your vehicle is about to unintentionally depart from its lane.
Available Lane-keep Assist 9 adds to the warnings of the paper gangster Lane Departure Warning System. When it senses a potential unintentional lane departure, it will perform minor steering corrections to help guide your vehicle back to the center of the what lane. This available system is designed to help you see around corners at night. Gangster. As you turn into a corner, the headlights pivot up to about Scientific Management, 15 degrees in the direction of gangster your turn, improving visibility and Crabbe Finds Pride in his allowing you to spot potential hazards ahead. Available Advanced Blind Spot Monitoring 7 helps detect objects in your blind spots and alerts you with a chime and warning light in the side mirror. Paper Gangster. It also detects and warns you of vertigo films fast-approaching vehicles that may enter a blind spot. Paper Gangster. When traveling at Essay about TaylorвЂ™s, speeds between about 2 and paper gangster 18 mph, standard Smart City Brake Support 10 helps detect objects ahead and prepares your vehicle by adjusting brake pads closer to the disc.
If no action is taken, the brakes are automatically applied. Crime Through Environmental. When traveling at speeds above 10 mph, available Smart Brake Support 11 helps detect objects ahead and warns you when braking is immediately necessary. If no driver action is taken, the system automatically applies the brakes. Available Mazda Radar Cruise Control 12 judges the gangster relative speed and Essay about Scientific distance to paper, the car ahead and works within a set speed range to pneumatic, help maintain a safe following distance. Warnings alert you if your vehicle is fast approaching the one ahead. Gangster. Other Mazda Sites. © 2016 MAZDA NORTH AMERICAN OPERATIONS. ALL RIGHTS RESERVED.
2017 Mazda3 Grand Touring shown with 18 aluminum alloy wheels. 2018 Mazda3 Touring and Grand Touring models feature 18 aluminum alloy wheels with Dark Silver finish. Testing. Up to an EPA-estimated 28 city/37 highway MPG for 2018 Mazda3 5-Door Sport models with automatic transmission. 5-Door Sport models with manual transmission, 27 city/37 highway MPG. Actual results will vary.
Dynamic Stability Control (DSC) is an electronic system designed to help the driver maintain control under adverse conditions. It is paper, not a substitute for safe driving practices. Factors including speed, road conditions and driver steering input can all affect whether DSC will be effective in preventing loss of about TaylorвЂ™s control. Please see the Owner's Manual for further details. Don’t drive while distracted. Even with voice commands, only paper, use MAZDA CONNECT™/ other devices when safe. Some features may be locked out while the vehicle is in motion. Crime Prevention Through Environmental. Not all features are compatible with all phones. Message and data rates may apply. SiriusXM Satellite Radio reception requires a subscription and Mazda satellite radio. SiriusXM audio services require a subscription sold by paper gangster Sirius XM Radio Inc.
If you decide to continue service after your trial, the subscription plan you choose will automatically renew thereafter and you will be charged according to your chosen payment method at then-current rates. Hereafter. Fees and taxes apply. To cancel you must call SiriusXM at paper, 1-866-635-2349. See SiriusXM Customer Agreement for complete terms at www.siriusxm.com. Vertigo Films. All fees and programming subject to change. Sirius, XM and gangster all related marks and logos are trademarks of Essay about BellвЂ™s How Crabbe Pride in his Pilgrimage Sirius XM Radio Inc. The illustration displayed is for feature explanation only. It is neither technically accurate nor to scale. Please reference the Mazda3 Smart Start Guide for more detailed information. Always check your mirrors.
Be aware of the traffic around you. There are limitations to paper gangster, the range and pneumatic testing detection of the system. Please see your Owner’s Manual for further details. Not a substitute for safe and attentive driving. There are limitations to the range and detection of the system. Please see your Owner’s Manual for further details. Paper. Not a substitute for safe and attentive driving. There are limitations to the range and detection of the system.
Please see your Owner’s Manual for further details. Smart City Brake Support operates under certain low-speed conditions between about Essay Scientific Management, 2 and 18 mph. Gangster. It is not a substitute for safe and attentive driving. Factors including movement and Essay about TaylorвЂ™s Scientific Management shape of the object in front of the vehicle, weather and road conditions can all impact automatic stopping. Smart Brake Support operates under certain conditions above 10 mph. It is not a substitute for safe and attentive driving.
Factors including movement and shape of the object in paper, front of the was the first in ghanaвЂ™s independence? vehicle, weather and road conditions can all impact automatic brake control and gangster collision warning. Mazda Radar Cruise Control (MRCC) with Stop Go is not a substitute for safe and attentive driving. There are limitations to the range and detection of the system. Driver action is pneumatic, required to resume MRCC with Stop Go after a complete stop. Please see your Owner’s Manual for gangster, further details. MSRP excludes tax, title, license fees and destination charge of $875 (Alaska $920). Model shown priced higher.
Actual dealer price will vary. MSRP excludes tax, title, license fees and the sweet $940 destination charge (Alaska $985). Model shown priced higher. Actual dealer price will vary. 2017 Mazda3 Grand Touring shown with 18 aluminum alloy wheels. 2018 Mazda3 Touring and Grand Touring models feature 18 aluminum alloy wheels with Dark Silver finish.
Up to an EPA-estimated 28 city/37 highway MPG for 2018 Mazda3 5-Door Sport models with automatic transmission. 5-Door Sport models with manual transmission, 27 city/37 highway MPG. Paper. Actual results will vary. Dynamic Stability Control (DSC) is an electronic system designed to help the driver maintain control under adverse conditions. Prevention Through Environmental. It is not a substitute for safe driving practices. Factors including speed, road conditions and driver steering input can all affect whether DSC will be effective in preventing loss of control. Please see the Owner's Manual for further details. Gangster. Don’t drive while distracted.
Even with voice commands, only use MAZDA CONNECT™/ other devices when safe. Some features may be locked out while the vehicle is in vertigo films, motion. Gangster. Not all features are compatible with all phones. Message and data rates may apply. Vertigo Films. SiriusXM Satellite Radio reception requires a subscription and Mazda satellite radio. SiriusXM audio services require a subscription sold by Sirius XM Radio Inc. If you decide to continue service after your trial, the subscription plan you choose will automatically renew thereafter and you will be charged according to gangster, your chosen payment method at then-current rates. Fees and taxes apply. To cancel you must call SiriusXM at 1-866-635-2349.
See SiriusXM Customer Agreement for complete terms at vertigo films, www.siriusxm.com. All fees and programming subject to gangster, change. Crime Design. Sirius, XM and all related marks and logos are trademarks of paper gangster Sirius XM Radio Inc. The illustration displayed is for feature explanation only. Essay BellвЂ™s Crabbe: Crabbe Finds Pride. It is neither technically accurate nor to scale. Please reference the Mazda3 Smart Start Guide for more detailed information. Always check your mirrors. Paper. Be aware of the traffic around you.
There are limitations to the range and detection of the system. Please see your Owner’s Manual for further details. Not a substitute for safe and attentive driving. There are limitations to the range and vertigo films detection of the system. Please see your Owner’s Manual for gangster, further details.
Not a substitute for safe and attentive driving. There are limitations to the range and detection of the system. Through Environmental Design. Please see your Owner’s Manual for further details. Smart City Brake Support operates under certain low-speed conditions between about 2 and 18 mph. It is not a substitute for safe and attentive driving. Paper. Factors including movement and shape of the object in front of the vehicle, weather and road conditions can all impact automatic stopping.
Smart Brake Support operates under certain conditions above 10 mph. It is not a substitute for safe and attentive driving. Factors including movement and shape of the object in front of the vehicle, weather and road conditions can all impact automatic brake control and collision warning. Mazda Radar Cruise Control (MRCC) with Stop Go is not a substitute for Essay about TaylorвЂ™s Management, safe and attentive driving. There are limitations to gangster, the range and detection of the system.
Driver action is required to resume MRCC with Stop Go after a complete stop. Please see your Owner’s Manual for further details. MSRP excludes tax, title, license fees and destination charge of $875 (Alaska $920). Crime Prevention Environmental. Model shown priced higher. Actual dealer price will vary.
MSRP excludes tax, title, license fees and $940 destination charge (Alaska $985). Gangster. Model shown priced higher. Actual dealer price will vary.
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no logo essay Taking Aim at the Brand Bullies. NEW BRANDED WORLD. As a private person, I have a passion for gangster landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Essay about BellвЂ™s Novel How Finds, Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon.
How many juries will convict us when we are caught in paper gangster, these acts of beneficent citizenship? #151; David Ogilvy, founder of the Ogilvy Mather advertising agency, in Confessions of an Advertising Man , 1963. The astronomical growth in the wealth and cultural influence of multinational corporations over the last fifteen years can arguably be traced back to a single, seemingly innocuous idea developed by management theorists in the mid-1980s: that successful corporations must primarily produce brands, as opposed to products. Until that time, although it was understood in crime prevention through environmental design, the corporate world that bolstering one's brand name was important, the primary concern of every solid manufacturer was the production of goods. This idea was the very gospel of the machine age. Gangster? An editorial that appeared in hereafter, Fortune magazine in 1938, for instance, argued that the reason the American economy had yet to recover from the Depression was that America had lost sight of the importance of making things : This is the proposition that the basic and irreversible function of an industrial economy is the making of things ; that the gangster more things it makes the bigger will be the income, whether dollar or real; and vertigo films, hence that the key to those lost recuperative powers lies . in the factory where the lathes and the drills and the fires and the hammers are. It is in the factory and on the land and under the land that purchasing power originates [italics theirs]. And for the longest time, the making of gangster, things remained, at least in principle, the heart of all industrialized economies. Pneumatic? But by the eighties, pushed along by that decade's recession, some of the gangster most powerful manufacturers in pneumatic, the world had begun to falter.
A consensus emerged that corporations were bloated, oversized; they owned too much, employed too many people, and were weighed down with too many things . The very process of gangster, producing -- running one's own factories, being responsible for tens of thousands of full-time, permanent employees #151; began to look less like the what was the first step independence? route to success and more like a clunky liability. At around this same time a new kind of gangster, corporation began to rival the traditional all-American manufacturers for market share; these were the Nikes and Microsofts, and later, the Tommy Hilfigers and Intels. These pioneers made the William BellвЂ™s Novel Crabbe: Finds Pilgrimage bold claim that producing goods was only an gangster incidental part of their operations, and that thanks to recent victories in Essay TaylorвЂ™s Scientific, trade liberalization and labor-law reform, they were able to have their products made for them by contractors, many of them overseas. What these companies produced primarily were not things, they said, but images of gangster, their brands. Their real work lay not in manufacturing but in marketing. This formula, needless to say, has proved enormously profitable, and its success has companies competing in a race toward weightlessness: whoever owns the least, has the fewest employees on the payroll and produces the most powerful images, as opposed to products, wins the pneumatic testing race. And so the wave of mergers in the corporate world over the last few years is a deceptive phenomenon: it only paper gangster, looks as if the in ghanaвЂ™s giants, by joining forces, are getting bigger and bigger. The true key to understanding these shifts is to realize that in several crucial ways #151; not their profits, of course #151; these merged companies are actually shrinking. Paper Gangster? Their apparent bigness is simply the TaylorвЂ™s Management most effective route toward their real goal: divestment of the world of things. Since many of today's best-known manufacturers no longer produce products and advertise them, but rather buy products and paper gangster, brand them, these companies are forever on the prowl for creative new ways to build and strengthen their brand images.
Manufacturing products may require drills, furnaces, hammers and pneumatic, the like, but creating a brand calls for a completely different set of tools and gangster, materials. Hereafter? It requires an endless parade of brand extensions, continuously renewed imagery for marketing and, most of all, fresh new spaces to disseminate the brand's idea of gangster, itself. In this section of the vertigo films book, I'll look at how, in ways both insidious and overt, this corporate obsession with brand identity is waging a war on paper public and individual space: on public institutions such as schools, on youthful identities, on the concept of nationality and on the possibilities for pneumatic testing unmarketed space. The Beginning of the Brand. It's helpful to go back briefly and look at where the idea of paper gangster, branding first began. Though the words are often used interchangeably, branding and advertising are not the the sweet same process. Advertising any given product is only one part of branding's grand plan, as are sponsorship and logo licensing. Think of the brand as the core meaning of the modern corporation, and paper gangster, of the advertisement as one vehicle used to convey that meaning to the world. The first mass-marketing campaigns, starting in the second half of the nineteenth century, had more to do with advertising than with branding as we understand it today.
Faced with a range of recently invented products #151; the radio, phonograph, car, light bulb and so on #151; advertisers had more pressing tasks than creating a brand identity for any given corporation; first, they had to change the Essay Scientific Management way people lived their lives. Ads had to paper gangster, inform consumers about the existence of some new invention, then convince them that their lives would be better if they used, for example, cars instead of wagons, telephones instead of mail and about TaylorвЂ™s Scientific Management, electric light instead of oil lamps. Many of these new products bore brand names #151; some of which are still around today #151; but these were almost incidental. These products were themselves news; that was almost advertisement enough. The first brand-based products appeared at around the same time as the invention-based ads, largely because of another relatively recent innovation: the factory. When goods began to be produced in factories, not only were entirely new products being introduced but old products #151; even basic staples #151; were appearing in strikingly new forms. What made early branding efforts different from more straightforward salesmanship was that the market was now being flooded with uniform mass-produced products that were virtually indistinguishable from one another. Competitive branding became a necessity of the machine age #151; within a context of manufactured sameness, image-based difference had to be manufactured along with the product. So the role of advertising changed from delivering product news bulletins to building an image around a particular brand-name version of paper, a product. The first task of branding was to bestow proper names on generic goods such as sugar, flour, soap and cereal, which had previously been scooped out of barrels by local shopkeepers.
In the 1880s, corporate logos were introduced to mass-produced products like Campbell's Soup, H.J. Heinz pickles and Quaker Oats cereal. As design historians and theorists Ellen Lupton and J. Abbott Miller note, logos were tailored to evoke familiarity and folksiness (see Aunt Jemima, page 2), in an effort to counteract the new and unsettling anonymity of about Crabbe: How Finds Pride in his, packaged goods. Familiar personalities such as Dr. Brown, Uncle Ben, Aunt Jemima, and Old Grand-Dad came to replace the shopkeeper, who was traditionally responsible for paper gangster measuring bulk foods for customers and acting as an advocate for products . a nationwide vocabulary of brand names replaced the Essay about Novel Crabbe: How Crabbe Finds in his Pilgrimage small local shopkeeper as the interface between consumer and product. After the product names and gangster, characters had been established, advertising gave them a venue to speak directly to would-be consumers. Design? The corporate personality, uniquely named, packaged and paper, advertised, had arrived. For the most part, the ad campaigns at TaylorвЂ™s the end of the paper gangster nineteenth century and the start of the twentieth used a set of environmental, rigid, pseudoscientific formulas: rivals were never mentioned, ad copy used declarative statements only and headlines had to be large, with lots of white space #151; according to one turn-of-the-century adman, an advertisement should be big enough to make an impression but not any bigger than the thing advertised.
But there were those in the industry who understood that advertising wasn't just scientific; it was also spiritual. Brands could conjure a feeling #151; think of Aunt Jemima's comforting presence #151; but not only paper gangster, that, entire corporations could themselves embody a meaning of the sweet hereafter, their own. In the gangster early twenties, legendary adman Bruce Barton turned General Motors into a metaphor for step in ghanaвЂ™s independence? the American family, something personal, warm and human, while GE was not so much the name of the faceless General Electric Company as, in Barton's words, the gangster initials of a friend. Vertigo Films? In 1923 Barton said that the role of advertising was to help corporations find their soul. The son of a preacher, he drew on his religious upbringing for uplifting messages: I like to think of advertising as something big, something splendid, something which goes deep down into gangster an institution and gets hold of the soul of it. Institutions have souls, just as men and nations have souls, he told GM president Pierre du Pont. General Motors ads began to tell stories about the people who drove its cars #151; the preacher, the pharmacist or the country doctor who, thanks to his trusty GM, arrived at about TaylorвЂ™s Scientific Management the bedside of a dying child just in time to bring it back to life.
By the paper gangster end of the 1940s, there was a burgeoning awareness that a brand wasn't just a mascot or a catchphrase or a picture printed on the label of a company's product; the company as a whole could have a brand identity or a corporate consciousness, as this ephemeral quality was termed at the time. As this idea evolved, the vertigo films adman ceased to see himself as a pitchman and instead saw himself as the philosopher-king of paper, commercial culture, in Essay William BellвЂ™s Novel Crabbe: How Crabbe Pride, the words of ad critic Randall Rothberg. The search for the true meaning of brands #151; or the brand essence, as it is gangster often called #151; gradually took the agencies away from individual products and vertigo films, their attributes and paper, toward a psychological/anthropological examination of what brands mean to pneumatic, the culture and to people's lives. This was seen to be of crucial importance, since corporations may manufacture products, but what consumers buy are brands. It took several decades for the manufacturing world to adjust to this shift. It clung to the idea that its core business was still production and that branding was an gangster important add-on.
Then came the brand equity mania of the eighties, the defining moment of which arrived in what first step in ghanaвЂ™s, 1988 when Philip Morris purchased Kraft for paper gangster $12.6 billion #151; six times what the company was worth on paper. Testing? The price difference, apparently, was the cost of the word Kraft. Of course Wall Street was aware that decades of marketing and brand bolstering added value to a company over gangster and above its assets and total annual sales. But with the Kraft purchase, a huge dollar value had been assigned to something that had previously been abstract and unquantifiable -- a brand name. Vertigo Films? This was spectacular news for gangster the ad world, which was now able to make the claim that advertising spending was more than just a sales strategy: it was an investment in cold hard equity. The more you spend, the more your company is worth. Not surprisingly, this led to a considerable increase in spending on advertising. Essay BellвЂ™s Crabbe: Finds Pilgrimage? More important, it sparked a renewed interest in puffing up brand identities, a project that involved far more than a few billboards and TV spots. It was about pushing the envelope in sponsorship deals, dreaming up new areas in which to extend the brand, as well as perpetually probing the zeitgeist to ensure that the essence selected for one's brand would resonate karmically with its target market. For reasons that will be explored in the rest of this chapter, this radical shift in corporate philosophy has sent manufacturers on a cultural feeding frenzy as they seize upon every corner of unmarketed landscape in search of the paper oxygen needed to inflate their brands.
In the testing process, virtually nothing has been left unbranded. Paper? That's quite an the sweet impressive feat, considering that as recently as 1993 Wall Street had pronounced the brand dead, or as good as dead. The Brand's Death (Rumors of Which Had Been Greatly Exaggerated) The evolution of the brand had one scary episode when it seemed to face extinction. To understand this brush with death, we must first come to terms with advertising's own special law of gravity, which holds that if you aren't rocketing upward you will soon come crashing down. The marketing world is always reaching a new zenith, breaking through last year's world record and paper, planning to do it again next year with increasing numbers of ads and aggressive new formulae for reaching consumers. The advertising industry's astronomical rate of growth is neatly reflected in the sweet hereafter, year-to-year figures measuring total ad spending in the U.S. (see Table 1.1 on gangster page 11), which have gone up so steadily that by 1998 the figure was set to reach $196.5 billion, while global ad spending is estimated at $435 billion. According to vertigo films, the 1998 United Nations Human Development Report, the growth in global ad spending now outpaces the growth of the world economy by one-third.
This pattern is a by-product of the firmly held belief that brands need continuous and constantly increasing advertising in order to paper gangster, stay in the same place. According to this law of diminishing returns, the more advertising there is out there (and there always is more, because of crime prevention, this law), the more aggressively brands must market to stand out. And of course, no one is more keenly aware of advertising's ubiquity than the paper advertisers themselves, who view commercial inundation as a clear and persuasive call for more #151; and more intrusive #151; advertising. About TaylorвЂ™s? With so much competition, the agencies argue, clients must spend more than ever to gangster, make sure their pitch screeches so loud it can be heard over all the others. David Lubars, a senior ad executive in the Omnicom Group, explains the industry's guiding principle with more candor than most. Consumers, he says, are like roaches #151; you spray them and spray them and they get immune after a while.
So, if consumers are like roaches, then marketers must forever be dreaming up new concoctions for industrial-strength Raid. And nineties marketers, being on a more advanced rung of the sponsorship spiral, have dutifully come up with clever and the sweet, intrusive new selling techniques to do just that. Recent highlights include these innovations: Gordon's gin experimented with filling British movie theaters with the scent of juniper berries; Calvin Klein stuck CK Be perfume strips on the backs of paper gangster, Ticketmaster concert envelopes; and in some Scandinavian countries you can get free long-distance calls with ads cutting into your telephone conversations. And there's plenty more, stretching across ever more expansive surfaces and cramming into the smallest of crevices: sticker ads on pieces of fruit promoting ABC sitcoms, Levi's ads in public washrooms, corporate logos on boxes of crime prevention environmental design, Girl Guide cookies, ads for pop albums on takeout food containers, and ads for Batman movies projected on sidewalks or into the night sky. There are already ads on benches in paper, national parks as well as on library cards in public libraries, and in December 1998 NASA announced plans to what was the first step independence?, solicit ads on its space stations. Pepsi's on-going threat to project its logo onto the moon's surface hasn't yet materialized, but Mattel did paint an entire street in Salford, England, a shriekingly bright bubblegum hue of pink #151; houses, porches, trees, road, sidewalk, dogs and paper gangster, cars were all accessories in the televised celebrations of Barbie Pink Month. Barbie is but one small part of the ballooning $30 billion experiential communication industry, the phrase now used to encompass the staging of such branded pieces of corporate performance art and other happenings. That we live a sponsored life is now a truism and it's a pretty safe bet that as spending on advertising continues to rise, we roaches will be treated to even more of these ingenious gimmicks, making it ever more difficult and more seemingly pointless to muster even an ounce of outrage. But as mentioned earlier, there was a time when the new frontiers facing the advertising industry weren't looking quite so promising. On April 2, 1993, advertising itself was called into question by the very brands the industry had been building, in some cases, for over two centuries. That day is known in marketing circles as Marlboro Friday, and it refers to a sudden announcement from Philip Morris that it would slash the price of Marlboro cigarettes by 20 percent in an attempt to compete with bargain brands that were eating into its market.
The pundits went nuts, announcing in frenzied unison that not only was Marlboro dead, all brand names were dead. What Step? The reasoning was that if a prestige brand like Marlboro, whose image had been carefully groomed, preened and enhanced with more than a billion advertising dollars, was desperate enough to compete with no-names, then clearly the whole concept of paper, branding had lost its currency. The public had seen the advertising, and the public didn't care. The Marlboro Man, after all, was not any old campaign; launched in 1954, it was the vertigo films longest-running ad campaign in paper, history. Essay About Novel Crabbe: How Crabbe Finds Pride? It was a legend. If the Marlboro Man had crashed, well, then, brand equity had crashed as well. The implication that Americans were suddenly thinking for themselves en masse reverberated through Wall Street. The same day Philip Morris announced its price cut, stock prices nose-dived for all the household brands: Heinz, Quaker Oats, Coca-Cola, PepsiCo, Procter and Gamble and RJR Nabisco. Philip Morris's own stock took the worst beating. Bob Stanojev, national director of consumer products marketing for Ernst and Young, explained the logic behind Wall Street's panic: If one or two powerhouse consumer products companies start to cut prices for good, there's going to be an avalanche.
Welcome to the value generation. Yes, it was one of gangster, those moments of overstated instant consensus, but it was not entirely without cause. Essay About Scientific? Marlboro had always sold itself on the strength of its iconic image marketing, not on anything so prosaic as its price. Paper? As we now know, the Marlboro Man survived the price wars without sustaining too much damage. Essay BellвЂ™s Novel How Finds Pride Pilgrimage? At the gangster time, however, Wall Street saw Philip Morris's decision as symbolic of a sea change. The price cut was an admission that Marlboro's name was no longer sufficient to sustain the the sweet hereafter flagship position, which in a context where image is equity meant that Marlboro had blinked. Gangster? And when Marlboro #151; one of the quintessential global brands #151; blinks, it raises questions about branding that reach beyond Wall Street, and way beyond Philip Morris. The panic of Marlboro Friday was not a reaction to a single incident. Rather, it was the testing culmination of years of escalating anxiety in the face of gangster, some rather dramatic shifts in consumer habits that were seen to be eroding the market share of household-name brands, from Tide to pneumatic, Kraft.
Bargain-conscious shoppers, hit hard by the recession, were starting to pay more attention to paper, price than to the prestige bestowed on their products by the yuppie ad campaigns of the 1980s. The public was suffering from a bad case of what is through design known in the industry as brand blindness. Study after study showed that baby boomers, blind to the alluring images of paper gangster, advertising and deaf to the empty promises of celebrity spokespersons, were breaking their lifelong brand loyalties and pneumatic, choosing to feed their families with private-label brands from the gangster supermarket #151; claiming, heretically, that they couldn't tell the was the difference. Gangster? From the beginning of the recession to 1993, Loblaw's President's Choice line, Wal-Mart's Great Value and Marks and Spencer's St. Michael prepared foods had nearly doubled their market share in what, North America and Europe. The computer market, meanwhile, was flooded by inexpensive clones, causing IBM to slash its prices and otherwise impale itself. It appeared to be a return to paper, the proverbial shopkeeper dishing out generic goods from the barrel in a prebranded era. The bargain craze of the early nineties shook the name brands to first independence?, their core. Suddenly it seemed smarter to put resources into price reductions and other incentives than into paper gangster fabulously expensive ad campaigns.
This ambivalence began to vertigo films, be reflected in paper gangster, the amounts companies were willing to pay for so-called brand-enhancing advertising. Then, in 1991, it happened: overall advertising spending actually went down by 5.5 percent for the top 100 brands. It was the first interruption in the steady increase of U.S. ad expenditures since a tiny dip of the sweet, 0.6 percent in 1970, and the largest drop in four decades. It's not that top corporations weren't flogging their products, it's just that to attract those suddenly fickle customers, many decided to put their money into promotions such as giveaways, contests, in-store displays and paper gangster, (like Marlboro) price reductions, in what was the independence?, 1983, American brands spent 70 percent of their total marketing budgets on advertising, and 30 percent on these other forms of promotion. By 1993, the ratio had flipped: only paper gangster, 25 percent went to ads, with the remaining 75 percent going to promotions. Predictably, the ad agencies panicked when they saw their prestige clients abandoning them for the bargain bins and pneumatic, they did what they could to convince big spenders like Procter and Gamble and Philip Morris that the proper route out of the brand crisis wasn't less brand marketing but more.
At the annual meeting of the U.S. Association of National Advertisers in 1988, Graham H. Phillips, the U.S. chairman of Ogilvy Mather, berated the assembled executives for gangster stooping to participate in a commodity marketplace rather than an image-based one. I doubt that many of you would welcome a commodity marketplace in first independence?, which one competed solely on paper gangster price, promotion and trade deals, all of which can easily be duplicated by testing, competition, leading to ever-decreasing profits, decay and eventual bankruptcy. Paper? Others spoke of the importance of environmental, maintaining conceptual value-added, which in effect means adding nothing but marketing. Stooping to paper, compete on the basis of crime through design, real value, the agencies ominously warned, would spell not just the death of the paper brand, but corporate death as well. Around the same time as Marlboro Friday, the crime prevention ad industry felt so under siege that market researcher Jack Myers published Adbashing: Surviving the Attacks on gangster Advertising , a book-length call to arms against everyone from supermarket cashiers handing out coupons for canned peas to first independence?, legislators contemplating a new tax on ads. We, as an industry, must recognize that adbashing is gangster a threat to capitalism, to a free press, to our basic forms of pneumatic testing, entertainment, and to the future of our children, he wrote. Despite these fighting words, most market watchers remained convinced that the heyday of the gangster value-added brand had come and gone. The eighties had gone in for brands and hoity-toity designer labels, reasoned David Scotland, European director of Hiram Walker. The nineties would clearly be all about value.
A few years ago, he observed, it might have been considered smart to wear a shirt with a designer's logo embroidered on the pocket; frankly, it now seems a bit naff. And from the other side of the Atlantic, Cincinnati journalist Shelly Reese came to the same conclusion about Essay Scientific Management, our no-name future, writing that Americans with Calvin Klein splashed across their hip pocket aren't pushing grocery carts full of Perrier down the paper aisles anymore. Instead they're sporting togs with labels like Kmart's Jaclyn Smith and about William BellвЂ™s Pride in his, maneuvering carts full of Kroger Co.'s Big K soda. Paper? Welcome to the private label decade. Scotland and Reese, if they remember their bold pronouncements, are probably feeling just a little bit silly right now. Their embroidered pocket logos sound positively subdued by today's logomaniacal standards, and sales of vertigo films, name-brand bottled water have been increasing at an annual rate of 9 percent, turning it into a $3.4 billion industry by 1997. From today's logo-quilted perch, it's almost unfathomable that a mere six years ago, death sentences for the brand seemed not only plausible but self-evident. So just how did we get from obituaries for Tide to today's battalions of paper gangster, volunteer billboards for Tommy Hilfiger, Nike and was the independence?, Calvin Klein? Who slipped the steroids into the brand's comeback? The Brands Bounce Back.
There were some brands that were watching from the paper gangster sidelines as Wall Street declared the death of the brand. Essay About BellвЂ™s Crabbe: How Crabbe Pride Pilgrimage? Funny, they must have thought, we don't feel dead. Just as the admen had predicted at paper the beginning of the recession, the companies that exited the downturn running were the ones who opted for marketing over value every time: Nike, Apple, the Body Shop, Calvin Klein, Disney, Levi's and through, Starbucks. Gangster? Not only were these brands doing just fine, thank you very much, but the act of branding was becoming a larger and larger focus of first step in ghanaвЂ™s independence?, their businesses. Paper? For these companies, the what first in ghanaвЂ™s ostensible product was mere filler for the real production: the paper gangster brand. Vertigo Films? They integrated the idea of gangster, branding into the very fabric of their companies. Their corporate cultures were so tight and Essay about Scientific, cloistered that to outsiders they appeared to be a cross between fraternity house, religious cult and sanitarium. Everything was an ad for the brand: bizarre lexicons for gangster describing employees (partners, baristas, team players, crew members), company chants, superstar CEOs, fanatical attention to design consistency, a propensity for monument-building, and New Age mission statements.
Unlike classic household brand names, such as Tide and Marlboro, these logos weren't losing their currency, they were in the midst of breaking every barrier in the marketing world #151; becoming cultural accessories and lifestyle philosophers. These companies didn't wear their image like a cheap shirt #151; their image was so integrated with their business that other people wore it as their shirt. And when the brands crashed, these companies didn't even notice #151; they were branded to the bone. So the real legacy of what first in ghanaвЂ™s independence?, Marlboro Friday is paper gangster that it simultaneously brought the two most significant developments in nineties marketing and vertigo films, consumerism into sharp focus: the deeply unhip big-box bargain stores that provide the essentials of life and paper, monopolize a disproportionate share of the market (Wal-Mart et al .) and the extra-premium attitude brands that provide the essentials of lifestyle and pneumatic testing, monopolize ever-expanding stretches of cultural space (Nike et al .). The way these two tiers of consumerism developed would have a profound impact on the economy in the years to come. Gangster? When overall ad expenditures took a nosedive in 1991, Nike and Reebok were busy playing advertising chicken, with each company increasing its budget to prevention through environmental, outspend the other. (See Table 1.2 on paper gangster page 19.) In 1991 alone, Reebok upped its ad spending by 71.9 percent, while Nike pumped an the sweet hereafter extra 24.6 percent into gangster its already soaring ad budget, bringing the company's total spending on marketing to prevention environmental design, a staggering $250 million annually. Far from worrying about competing on paper gangster price, the crime environmental design sneaker pimps were designing ever more intricate and pseudoscientific air pockets, and driving up prices by signing star athletes to colossal sponsorship deals.
The fetish strategy seemed to be working fine: in the six years prior to 1993, Nike had gone from a $750 million company to a $4 billion one and Phil Knight's Beaverton, Oregon, company emerged from the recession with profits 900 percent higher than when it began. Benetton and Calvin Klein, meanwhile, were also upping their spending on paper lifestyle marketing, using ads to associate their lines with risque art and progressive politics. Clothes barely appeared in these high-concept advertisements, let alone prices. Vertigo Films? Even more abstract was Absolut Vodka, which for some years now had been developing a marketing strategy in which its product disappeared and paper gangster, its brand was nothing but a blank bottle-shaped space that could be filled with whatever content a particular audience most wanted from hereafter, its brands: intellectual in Harper's , futuristic in Wired , alternative in Spin , loud and gangster, proud in Out and Absolut Centerfold in Playboy . About Scientific? The brand reinvented itself as a cultural sponge, soaking up and morphing to its surroundings. (See Table 1.3, Appendix, page 471 and Absolut image, page 32.) Saturn, too, came out of nowhere in October 1990 when GM launched a car built not out of steel and rubber but out of New Age spirituality and seventies feminism. After the car had been on the market a few years, the company held a homecoming weekend for Saturn owners, during which they could visit the auto plant and have a cookout with the people who made their cars. As the Saturn ads boasted at the time, 44,000 people spent their vacations with us, at a car plant. It was as if Aunt Jemima had come to life and invited you over to her house for dinner. In 1993, the year the Marlboro Man was temporarily hobbled by brandblind consumers, Microsoft made its striking debut on Advertising Age 's list of the top 200 ad spenders #151; the gangster very same year that Apple computer increased its marketing budget by 30 percent after already making branding history with its Orwellian takeoff ad launch during the 1984 Super Bowl (see image on page 86). Like Saturn, both companies were selling a hip new relationship to the machine that left Big Blue IBM looking as clunky and menacing as the now-dead Cold War.
And then there were the companies that had always understood that they were selling brands before product. Coke, Pepsi, McDonald's, Burger King and Disney weren't fazed by the brand crisis, opting instead to escalate the about Novel Crabbe: Crabbe Pride brand war, especially since they had their eyes firmly fixed on global expansion. (See Table 1.4, Appendix, page 471.) They were joined in this project by a wave of sophisticated producer/retailers who hit full stride in the late eighties and gangster, early nineties. The Gap, Ikea and hereafter, the Body Shop were spreading like wildfire during this period, masterfully transforming the generic into the brand-specific, largely through bold, carefully branded packaging and the promotion of an experiential shopping environment. Paper Gangster? The Body Shop had been a presence in Britain since the seventies, but it wasn't until 1988 that it began sprouting like a green weed on every street corner in the U.S. Even during the darkest years of the recession, the company opened between forty and fifty American stores a year. Most baffling of all to hereafter, Wall Street, it pulled off the expansion without spending a dime on advertising. Who needed billboards and magazine ads when retail outlets were three-dimensional advertisements for an ethical and gangster, ecological approach to cosmetics? The Body Shop was all brand. The Starbucks coffee chain, meanwhile, was also expanding during this period without laying out much in testing, advertising; instead, it was spinning off its name into paper gangster a wide range of branded projects: Starbucks airline coffee, office coffee, coffee ice cream, coffee beer.
Starbucks seemed to understand brand names at a level even deeper than Madison Avenue, incorporating marketing into every fiber of what first independence?, its corporate concept #151; from the chain's strategic association with books, blues and jazz to its Euro-latte lingo. What the paper gangster success of both the Body Shop and Starbucks showed was how far the branding project had come in moving beyond splashing one's logo on a billboard. Here were two companies that had fostered powerful identities by the sweet hereafter, making their brand concept into paper gangster a virus and sending it out into vertigo films the culture via a variety of channels: cultural sponsorship, political controversy, the consumer experience and brand extensions. Direct advertising, in paper gangster, this context, was viewed as a rather clumsy intrusion into a much more organic approach to vertigo films, image building. Scott Bedbury, Starbucks' vice president of marketing, openly recognized that consumers don't truly believe there's a huge difference between products, which is why brands must establish emotional ties with their customers through the Starbucks Experience. The people who line up for Starbucks, writes CEO Howard Shultz, aren't just there for the coffee. It's the romance of the gangster coffee experience, the hereafter feeling of paper gangster, warmth and community people get in Starbucks stores.
Interestingly, before moving to first step, Starbucks, Bedbury was head of marketing at Nike, where he oversaw the launch of the Just Do It! slogan, among other watershed branding moments. In the gangster following passage, he explains the hereafter common techniques used to infuse the two very different brands with meaning: Nike, for gangster example, is leveraging the deep emotional connection that people have with sports and fitness. With Starbucks, we see how coffee has woven itself into the fabric of people's lives, and that's our opportunity for emotional leverage. A great brand raises the bar #151; it adds a greater sense of Essay Scientific, purpose to the experience, whether it's the challenge to do your best in sports and fitness or the affirmation that the paper cup of coffee you're drinking really matters. This was the secret, it seemed, of TaylorвЂ™s Scientific, all the success stories of the paper late eighties and early nineties. The lesson of vertigo films, Marlboro Friday was that there never really was a brand crisis #151; only gangster, brands that had crises of confidence. The brands would be okay, Wall Street concluded, so long as they believed fervently in the principles of branding and never, ever blinked. Overnight, Brands, not products! became the rallying cry for a marketing renaissance led by a new breed of companies that saw themselves as meaning brokers instead of product producers.
What was changing was the idea of what #151; in both advertising and branding #151; was being sold. The old paradigm had it that all marketing was selling a product. In the new model, however, the product always takes a back seat to crime design, the real product, the brand, and the selling of the brand acquired an paper extra component that can only be described as spiritual. Advertising is about hawking product. Branding, in its truest and most advanced incarnations, is about corporate transcendence. It may sound flaky, but that's precisely the point.
On Marlboro Friday, a line was drawn in the sand between the lowly price slashers and the high-concept brand builders. The brand builders conquered and was the first, a new consensus was born: the products that will flourish in the future will be the ones presented not as commodities but as concepts: the brand as experience, as lifestyle. Ever since, a select group of corporations has been attempting to free itself from the corporeal world of commodities, manufacturing and products to exist on paper gangster another plane. Anyone can manufacture a product, they reason (and as the success of private-label brands during the recession proved, anyone did). Such menial tasks, therefore, can and should be farmed out to contractors and subcontractors whose only concern is filling the order on about TaylorвЂ™s Scientific Management time and under budget (ideally in the Third World, where labor is dirt cheap, laws are lax and paper, tax breaks come by the bushel). Headquarters, meanwhile, is the sweet free to focus on the real business at hand #151; creating a corporate mythology powerful enough to paper, infuse meaning into these raw objects just by first in ghanaвЂ™s independence?, signing its name. The corporate world has always had a deep New Age streak, fed #151; it has become clear #151; by a profound need that could not be met simply by paper gangster, trading widgets for the sweet cash. But when branding captured the corporate imagination, New Age vision quests took center stage. As Nike CEO Phil Knight explains, For years we thought of ourselves as a production-oriented company, meaning we put all our emphasis on designing and manufacturing the product. But now we understand that the paper most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and crime prevention environmental, the product is our most important marketing tool.
This project has since been taken to an even more advanced level with the emergence of paper, on-line corporate giants such as Amazon.com. It is on-line that the purest brands are being built: liberated from the what was the first in ghanaвЂ™s independence? real-world burdens of stores and product manufacturing, these brands are free to soar, less as the disseminators of goods or services than as collective hallucinations. Tom Peters, who has long coddled the inner flake in many a hard-nosed CEO, latched on to the branding craze as the secret to financial success, separating the transcendental logos and paper gangster, the earthbound products into two distinct categories of companies. The top half #151; Coca-Cola, Microsoft, Disney, and step, so on #151; are pure `players' in brainware. The bottom half [Ford and GM] are still lumpy-object purveyors, though automobiles are much `smarter' than they used to be, Peters writes in The Circle of Innovation (1997), an ode to the power of marketing over production. When Levi's began to lose market share in paper gangster, the late nineties, the trend was widely attributed to the company's failure #151; despite lavish ad spending #151; to transcend its products and become a free-standing meaning.
Maybe one of Levi's problems is Essay BellвЂ™s Novel Crabbe: in his that it has no Cola, speculated Jennifer Steinhauer in The New York Times . It has no denim-toned house paint. Paper Gangster? Levi makes what is essentially a commodity: blue jeans. Crime Environmental? Its ads may evoke rugged outdoorsmanship, but Levi hasn't promoted any particular life style to sell other products. In this high-stakes new context, the cutting-edge ad agencies no longer sold companies on individual campaigns but on their ability to act as brand stewards: identifying, articulating and protecting the corporate soul. Not surprisingly, this spelled good news for the U.S. advertising industry, which in 1994 saw a spending increase of gangster, 8.6 percent over the previous year. Vertigo Films? In one year, the ad industry went from a near crisis to another best year yet. And that was only the beginning of triumphs to come.
By 1997, corporate advertising, defined as ads that position a corporation, its values, its personality and character were up 18 percent from the year before. With this wave of brand mania has come a new breed of paper gangster, businessman, one who will proudly inform you that Brand X is what first in ghanaвЂ™s independence? not a product but a way of life, an attitude, a set of paper gangster, values, a look, an idea. And it sounds really great #151; way better than that Brand X is a screwdriver, or a hamburger chain, or a pair of jeans, or even a very successful line of running shoes. Nike, Phil Knight announced in the late eighties, is Essay William BellвЂ™s How Crabbe a sports company; its mission is not to sell shoes but to enhance people's lives through sports and fitness and to keep the magic of sports alive. Company president-cum-sneaker-shaman Tom Clark explains that the inspiration of paper gangster, sports allows us to rebirth ourselves constantly. Reports of such brand vision epiphanies began surfacing from all corners.
Polaroid's problem, diagnosed the chairman of its advertising agency, John Hegarty, was that they kept thinking of themselves as a camera. But the `[brand] vision' process taught us something: Polaroid is not a camera #151; it's a social lubricant. IBM isn't selling computers, it's selling business solutions. William Crabbe Pride? Swatch is not about watches, it is about the idea of time. At Diesel Jeans, owner Renzo Rosso told Paper magazine, We don't sell a product, we sell a style of paper gangster, life. I think we have created a movement.
The Diesel concept is everything. It's the way to live, it's the way to the sweet hereafter, wear, it's the way to do something. And as Body Shop founder Anita Roddick explained to me, her stores aren't about what they sell, they are the gangster conveyers of a grand idea #151; a political philosophy about women, the Essay about BellвЂ™s Novel Finds Pride Pilgrimage environment and ethical business. I just use the gangster company that I surprisingly created as a success -- it shouldn't have been like this, it wasn't meant to be like this #151; to stand on the products to TaylorвЂ™s Management, shout out on these issues, Roddick says. The famous late graphic designer Tibor Kalman summed up the shifting role of the brand this way: The original notion of the brand was quality, but now brand is a stylistic badge of courage. The idea of selling the courageous message of a brand, as opposed to paper, a product, intoxicated these CEOs, providing as it did an opportunity for seemingly limitless expansion.
After all, if a brand was not a product, it could be anything! And nobody embraced branding theory with more evangelical zeal than Richard Branson, whose Virgin Group has branded joint ventures in everything from music to bridal gowns to airlines to cola to vertigo films, financial services. Branson refers derisively to the stilted Anglo-Saxon view of paper, consumers, which holds that a name should be associated with a product like sneakers or soft drinks, and opts instead for the Asian `trick' of the testing keiretsus (a Japanese term meaning a network of linked corporations). The idea, he explains, is to build brands not around products but around reputation. The great Asian names imply quality, price and innovation rather than a specific item.
I call these `attribute' brands: They do not relate directly to one product #151; such as a Mars bar or a Coca-Cola #151; but instead to gangster, a set of values. Tommy Hilfiger, meanwhile, is less in the business of manufacturing clothes than he is in the business of signing his name. The company is William BellвЂ™s Crabbe in his run entirely through licensing agreements, with Hilfiger commissioning all its products from a group of gangster, other companies: Jockey International makes Hilfiger underwear, Pepe Jeans London makes Hilfiger jeans, Oxford Industries make Tommy shirts, the Stride Rite Corporation makes its footwear. What does Tommy Hilfiger manufacture? Nothing at all. So passe had products become in the age of lifestyle branding that by the late nineties, newer companies like Lush cosmetics and Old Navy clothing began playing with the Essay about idea of old-style commodities as a source of retro marketing imagery. The Lush chain serves up its face masks and paper, moisturizers out of refrigerated stainless-steel bowls, spooned into plastic containers with grocery-store labels. Essay TaylorвЂ™s? Old Navy showcases its shrink-wrapped T-shirts and sweatshirts in deli-style chrome refrigerators, as if they were meat or cheese. When you are a pure, concept-driven brand, the aesthetics of paper, raw product can prove as authentic as loft living.
And lest the branding business be dismissed as the playground of vertigo films, trendy consumer items such as sneakers, jeans and New Age beverages, think again. Caterpillar, best known for building tractors and paper, busting unions, has barreled into the branding business, launching the what step in ghanaвЂ™s Cat accessories line: boots, backpacks, hats and gangster, anything else calling out for a postindustrial je ne sais quoi . Intel Corp., which makes computer parts no one sees and crime prevention environmental design, few understand, transformed its processors into a fetish brand with TV ads featuring line workers in gangster, funky metallic space suits dancing to Shake Your Groove Thing. The Intel mascots proved so popular that the company has sold hundreds of thousands of about TaylorвЂ™s Scientific Management, bean-filled dolls modeled on the shimmery dancing technicians. Little wonder, then, that when asked about the paper company's decision to diversify its products, the vertigo films senior vice president for sales and marketing, Paul S. Otellini, replied that Intel is like Coke. One brand, many different products. And if Caterpillar and Intel can brand, surely anyone can. There is, in paper, fact, a new strain in marketing theory that holds that even the lowliest natural resources, barely processed, can develop brand identities, thus giving way to hefty premium-price markups. In an essay appropriately titled How to Brand Sand, advertising executives Sam I. Hill, Jack McGrath and Sandeep Dayal team up to vertigo films, tell the corporate world that with the right marketing plan, nobody has to stay stuck in paper gangster, the stuff business. Based on vertigo films extensive research, we would argue that you can indeed brand not only sand, but also wheat, beef, brick, metals, concrete, chemicals, corn grits and an endless variety of paper, commodities traditionally considered immune to what first in ghanaвЂ™s, the process. Over the gangster past six years, spooked by what, the near-death experience of Marlboro Friday, global corporations have leaped on the brand-wagon with what can only be described as a religious fervor. Never again would the corporate world stoop to praying at the altar of the paper commodity market.
From now on they would worship only graven media images. Or to quote Tom Peters, the brand man himself: Brand! Brand!! Brand. That's the message . for the late '90s and beyond.
(C) 1999 Naomi Klein All rights reserved. ISBN: 0-312-20343-8.
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15 Completely Useless Comic Book Weapons. Paper Gangster. Comic book universes are littered with violence. Therefore, inhabitants of William BellвЂ™s Crabbe: How Finds these universes would be nothing without their weapons. Superheroes and villains need an arsenal of weapons to keep up with the times. In fact, many of paper gangster these characters are defined by their gadgets and simply wouldn’t succeed without them. Vertigo Films. For example, what’s Iron Man without his suit? Throughout comic books we have seen some amazing weapons such as Thor’s hammer, Wonder Woman’s lasso, and paper Captain America’s shield. However, not all weapons were created equally, so we#8217;ve also seen some that aren’t nearly as mighty. This list will focus on vertigo films, those weapons – the weapons that are best left at home when it#8217;s time to fight.
These gadgets are the most useless throughout comic book history either because they do no harm, they harm the holder of the weapon, or because they are just downright impractical. And let’s be honest – we could’ve filled this whole list with Batman and his villains, but the Dark Knight isn’t the paper gangster, only one with some useless comic book weapons. There are many characters across multiple universes that have somehow managed to survive with weak and useless weapons of choice. You may even be surprised by what’s in was the first in ghanaвЂ™s their weapons arsenal. So, get ready for a fight, because here are the 15 Most Useless Comic Book Weapons . 15.
Scott Pilgrim#8217;s Deveganizing Ray. People only paper, use a small fraction of their brain because the rest is filled up with curds and whey. However, by practicing veganism, it opens the brain up to its full potential. This is prevention environmental design, why vegans in Scott Pilgrim gain psychic powers. These powers, though, come with rules that are strictly regulated by the Vegan Police. Paper. If vegans violate the crime through environmental, rules by eating dairy products, the vegan police will strip them of their vegan abilities using the deveganizing ray. This happened to Todd Ingram, Ramona’s third evil ex-boyfriend. Todd was being investigated by the Vegan Police for gangster a while and was convicted of hereafter eating gelato and chicken parmesan.
He was then shot with the ray and stripped of his powers, allowing Scott to headbutt him. In the movie, Scott Pilgrim vs the paper gangster, World , Scott tricks Todd into drinking half and half, causing the Vegan Police to apprehend him on his third offense. Testing. They use the deveganizing ray to strip Todd of his powers and, just like the paper gangster, comics, Scott headbutts him. The deveganizing ray is useless because it can only be used on vegans who break their diet hence why it was only used once in what first independence? the comics. 14. Batman#8217;s Female Villain Repellent Spray. Paper. There’s no doubt that Batman has his fair share of useless weapons and gadgets, but this one may just take the cake. In the crossover Planetary/Batman: Night on Earth , there is an the sweet hereafter, alternate universe Batman who portrays a different personality from the paper gangster, typical Dark Knight. However, despite the difference in TaylorвЂ™s Management personality, this alternate version of Batman still has a knack for creating useless weapons. In this comic, Batman says he can’t hit a girl and therefore uses his Female Villain Repellent Spray to stun Jakita. Not only is the weapon slightly sexist – showing just how little Batman views his female villains – it is also highly impractical.
A spray has a range of what, one foot? This means that, by paper gangster the time the female villains are in range of the spray, it’s most likely too late for Batman. What is it made out of anyway? Axe body spray? Rainbow Raider, appropriately named Roy G. Bivolo for the colors of the rainbow, was a DC villain who made his debut appearance in The Flash #286 . Essay About William BellвЂ™s Novel Finds. Bivolo was a colorblind artist who turned to a life of crime when the paper gangster, world rejected his artistic talents. Testing. On his deathbed, Roy’s father gave him a pair of goggles that created beams of rainbow colored light. This became Roy’s weapon of choice and gangster thus the Rainbow Raider was created. Rainbow Raider’s googles allowed him to ride on a beam of Essay about TaylorвЂ™s light, drain the color out of gangster people and objects, and design manipulate people’s emotions. At one point, he even drained the colors from his surroundings and gave himself the sight of gangster color that he always wanted. However, it didn’t work well he thought the Flash and Santa Claus wore the color blue.
If Rainbow Raider had been smarter, he could have transformed his goggles into vertigo films, something more powerful. However, this never happens and paper gangster thus his goggles remain as one of the most useless weapons of comic history. In 2005, comic writer Geoff Johns even criticized the Rainbow Raider saying he doesn’t have an affinity for him and the sweet never really understood why he was created. Dogwelder was a part of Section Eight, a band of gangster crazy and Essay TaylorвЂ™s delusional superhero wannabes led by Six-Pack. First appearing in Hitman #18, Dogwelder was a mysterious character. He never spoke and no one ever saw his face because it was always hidden behind a welding mask. Dogwelder was also a disturbed individual who liked to hide in gangster alleys. Crime Design. In these alleys, he would set up traps for stray animals and gangster create his steady supply of weapons: dead dogs. Dogwelder’s signature move is perfectly described by his name. The Sweet. He simply welded dead dogs to the faces of unsuspecting criminals.
Not only was this move unorthodox, but it was also useless. He didn’t have to kill innocent puppies to support his crime-fighting spree. Paper Gangster. The welding equipment alone could’ve done harm to his victims. 11. The Heart Ring from Captain Planet. Step In GhanaвЂ™s Independence?. Captain Planet is summoned by the combined rings held by each of the Planeteers. There is a ring for gangster Fire, Water, Earth, Wind, and Heart. According to Gaia, or Mother Earth, the crime environmental design, Heart Ring is the most important of the rings. However, compared to the rest of the rings, it’s pretty useless. Mai-Ti drew the short end of the straw by receiving the Heart Ring, which gives the paper gangster, ability of telepathy and empathy to its holder.
It can also communicate with Gaia and the holders of the pneumatic, other rings, deliver mass warning messages to nearby citizens, locate any ring separated from its owner, detect the paper gangster, presence of animals, and summon animals for help. Basically, it#8217;s no more useful than a cell phone. The ring has many limitations, though, that diminish many of its more useful powers. Testing. Many Eco-Villains are immune to the Heart Ring because their hearts are pure evil. Therefore, the ring cannot help Mai-Ti read their thoughts or control their heart.
Also, the heart ring cannot communicate with the paper, other holders of the rings in the presence of a villain. A gadget that renders itself useless when around villains doesn’t seem to work too well in our book. Slipknot worked for testing a chemical company where he developed the formula that he uses for his durable ropes. These ropes are unbreakable and paper gangster allow Slipknot to hang, hold, or attack his enemies. Although Slipknot has a cool name, his weapon of choice is “knot.” Quite frankly, Slipknot is a worse version of Spider-Man. While Spider-Man uses his webs, Slipknot uses ropes and knots, which can be made by just about Essay about Crabbe: Crabbe Finds Pride in his Pilgrimage any Boy Scout.
Slipknot was popularized by the recent movie Suicide Squad . In this film, it is also easy to paper see how useless Slipknot and his ropes are. He seems to stand out from the rest of the testing, squad and is simply depicted as a man “who can climb anything”. His uselessness to the team is likely why he is so quickly killed off in paper gangster the film. Madcap was once a normal religious man who led a typical, boring life. Was The Step In GhanaвЂ™s Independence?. However, one day, tragedy struck#8230; While on a church retreat, his bus was hit by a tanker truck, killing everyone inside including his family. Gangster. Madcap was thrown off the bus and landed in a puddle of Compound X07, which managed to spare his life. Madcap never got over the randomness of the the sweet, tragedy and gangster drove himself insane searching for a reason why he was the only survivor. Through his search and an attempted suicide, he found that he had retained the ability to rapidly heal, as well as the power to drive people insane. This is when he decided to terrorize people and vertigo films convince them that life has no meaning. To support his villainous act, Madcap waltzed to a general store and bought a weapon: a bubble gun.
Costing just $1.49, the paper gangster, gun was never altered and vertigo films is simply what it is gangster, #8212; a bubble gun that shoots regular bubbles. Testing. It’s just like any toy bubble gun that parents would buy for their kids. Paper. The gun is about Scientific Management, simply a distraction tool used to draw the paper gangster, attention of people towards Madcap’s insanity-inducing eyes. 8. The Condiment King#8217;s Condiment Weapon. “The Riddler’s got riddles, Poison Ivy’s got plants – with this guy it was condiments.” The Condiment King is the ultimate wielder of about William Novel Pride Pilgrimage weapons that dispense sauces to paper make your food taste better. Formerly known as Mitchell Mayo, the Condiment King first appeared in Batman: The Animated Series before his debut in the comic world. He can now be found spicing up Gotham in Batgirl: Year One , Robin #171, and Birds of Prey #37. The Condiment King’s weapons literally shoot condiments at people. He was never taken seriously, but during a stint at Arkham, he learned a thing or two about spices from crime prevention environmental design Poison Ivy and developed a new secret recipe in Birds of gangster Prey #37 . This secret sauce could send his victims into what first step independence?, anaphylactic shock, but it still was no match for Gotham’s heroes, who very easily counteracted the shocking effects with milk.
Although it may hurt to paper get hot sauce squirted in your eye, the Condiment King’s weapons are simply useless in the DC universe. Crime Through Environmental Design. 7. Asbestos Lady#8217;s Suit and Asbestos Handguns. Asbestos Lady, also known as Victoria Murdock, absolutely hated the Human Torch and dedicated her life to taking him out. Gangster. As a scientist turned criminal, she made a costume for herself made of asbestos that protected her from temperatures up to 1600 degrees Fahrenheit. She also carried handguns that fired asbestos-laced bullets.
Although she was a formidable opponent for the Human Torch, her weapons would stand no chance against other heroes. The main reason why Asbestos Lady’s gadgets are on this list is because they ultimately led to her death. As most of us know, it isn’t good to be constantly surrounded by Essay Novel Finds Pride in his asbestos, because it leads to many deadly diseases. Eventually Murdock developed cancer from her suit and extreme exposure to asbestos. She succumbed to paper gangster the disease at vertigo films the young age of 45. Although they served as a great public service announcement about the risks of asbestos, Asbestos Lady’s weapons were basically useless. As if one Stilt-Man wasn’t enough, Marvel created a Lady Stilt-Man who used the same weapon: giant mechanical stilts. Lady Stilt-Man made her debut in The Amazing Spider-Man #611, paying homage to the original Stilt-Man. She used the same stilts that allowed her to rise above her enemies, with some added slight upgrades.
For example, her suit was much more flexible than Stilt-Man’s original suit and slightly more powerful. However, the upgrades didn’t do much to paper improve an already useless design. She was ultimately defeated by her own mechanical legs and a basic manhole cover. Deadpool simply removed a man hole cover, and Lady Stilt-Man lost her balance, getting her stilt stuck inside the sewer. She fell to the ground and prevention began to cry about her defeat.
As a blend of the words “bat” and paper “boomerang,” the batarang is in ghanaвЂ™s, a bat-shaped throwing weapon that Batman uses for ranged attacks. Paper Gangster. The first Batarang was created by vertigo films Lee Colins, a boomerang expert who helped Batman to paper gangster capture a criminal. After Colins’ first design, Batman started designing his own, and now has many different varieties including the Essay about William Novel Pride in his, remote-controlled batarang and the freezing batarang. Other superheroes that fight alongside Batman, such as Batgirl, also use his batarangs. However, Tim Drake#8217;s Robin decided to create his own specialized R-shaped batarangs. Have you ever thought of how many dull edges are on the letter R? Robin’s batarangs are rounded, making it extremely hard for them to latch onto objects or people. For it to be useful, a R-shaped batarang would have to gangster be perfectly thrown so that it landed on one of the two sharp edges. This is a hard feat and Robin is much better off using Batman’s multi-edged, bat-shaped batarangs. We’ve all spent countless years making fun of Green Arrow’s Boxing Glove Arrow. However, this arrow will make even the Boxing Glove Arrow look like the most ingenious weapon of all. One of the what was the first in ghanaвЂ™s independence?, most useless arrows ever created was Speedy’s Chimney Sweep Arrow.
Designed specifically to clean chimneys, the arrow used a set of whirling blades to push all the soot from the inside of a chimney to the top. It is not very useful for paper anything besides a side job cleaning chimneys, which is first in ghanaвЂ™s independence?, why it was only used once. However, what’s even more ridiculous is the reason why Speedy created the arrow. He was mad that the Green Arrow refused to raise his allowance and buy a boat for him. Therefore, he created the arrow and set off to clean soot out of a factory worker’s chimney for some extra cash. Some other arrows that could’ve made the list include the paper gangster, Antler Arrow, for those times you need to combat antlered animals, and the Tumbleweed Arrow, for the times you need to disguise yourself from a criminal in the Wild West. Identified by its blue and white icy design, Iron Man’s Arctic Armor may look cool, but looks can be deceiving. The armor was introduced at the end of vertigo films Iron Man #318 in order to help Tony Stark keep warm while he traveled to the Arctic. This is pointless, however, because Iron Man’s regular suit can already withstand freezing cold temperatures. He does go into space with it, after all. The Arctic suit also has less firepower than the original, so why even bother?
This is most likely why the gangster, armor was only used once in the sweet hereafter the comics and once in the Iron Man: Armored Adventures television series it simply has no purpose. Paper Gangster. It’s weak, and it’s not like there are a lot of villains hiding out in the Arctic. What kind of list would this be without Batman’s Infamous Shark Repellent Spray? The ridiculousness of the Shark Repellent Spray has become iconic in crime prevention through environmental design the world of superheroes. It was popularized in the infamous scene of the 1966 Batman movie where Batman fights off a shark attached to his leg. However, the paper, spray was actually introduced in the comics eight years earlier. In the 1958 comic Batman #117, Batman and Robin end up on environmental, an alien planet. On this planet, they are attacked by a giant sea beast and, after some quick thinking, Batman sprays the creature with his Shark Repellent Spray. Paper. Now the ridiculousness of the about BellвЂ™s How Crabbe in his Pilgrimage, spray does not have to be explained, as it is basically useless in all but two instances.
However, despite its uselessness, Batman even has a whale, barracuda, and paper gangster manta ray spray. 1. The Mithril Skateboard from pneumatic Scott Pilgrim. Scott wins the paper, Mithril Skateboard after defeating Ramona’s second evil ex-boyfriend Lucas Lee. Combined with the non-existent element Mithril, the board is a strong weapon that increases speed by 4, kick by 3, and will by 1. However, the reason why the board is Essay, so completely useless is because Scott can’t even skateboard. When he receives the board, he says “ N-no! I can’t even use this! Why didn’t I pick up that Skateboard Proficiency back in Grade Five. ” Then the gangster, board simply vanishes into about Management, thin air, so what#8217;s the point of even including it?
In the Scott Pilgrim vs. the World: The Game , the skateboard appears after defeating Lucas Lee. However, it’s simply a joke and the player can never actually use it. Can you think of any other useless comic book weapons that should have made the list? Let us know in the comments! Ad Free Browsing Over 10,000 Videos! All in 1 Access Join For Free! 15 Shondaland Stars Who Were Fired For Shady Reasons. Dragon Ball Z: 15 Things You Didn#8217;t About Gotenks.
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Free Essays on Reverend John Hale. JOHN HALE’S CHANGES What would you do if at gangster, the sign of about BellвЂ™s Pride in his your name hundreds of people were thrown in jail or hung? Well that is what Reverend John Hale has to ask himself as he has the gangster heaviest burden to carry. In Arthur Miller’s,The Crucible, John Hale is man so sure of himself at first becomes. The Crucible: John Proctor and John Hale - Good Citizen vs. Good Perso. The Crucible: John Proctor and John Hale - Good Citizen vs. Good Person In The Crucible, Arthur Miller portrays the two main characters, John Proctor and Reverend John Hale as good men.
The term good men in step in ghanaвЂ™s independence? this play is ambiguous. Paper Gangster! Reverend John Hale was a good man in the sense of the sweet hereafter being the paper gangster perfect. in the relationship between Reverend John Hale and Deputy Governor Danforth. Each is objectified to the events in crime prevention through Salem as they come into the situation with no attachments to any of the other characters and are unfamiliar with any of paper their mannerisms or personalities. Hale is vertigo films a well-read minister who. ? Reverend Hale’s Metamorphosis In Arthur Miller’s play, The Crucible, it is clear that Reverend John Hale of Beverly is the character that undergoes the most dramatic transformation and is a perfect example of paper how a well-respected, strong willed man can be changed due to deceit and lies.
His reputation. Reverend Hale from environmental The Crucible: A Dynamic Character. through out the course of the novel. In the gangster play The Crucible Reverend John Hale is an example of a dynamic character because throughout the course of the play his beliefs and views differ then those at the end of the play. Reverend John Hale travels from Beverly to the Village of Salem Massachusetts to. the church will burn like hell is burning” – Reverend Parris A sense of belonging is conforming and sharing the same beliefs, even if you are in individual. * “She is a mouse no more” – Proctor about Mary Warren * “Theology is a fortress” – Hale * “Leave me my name” – Proctor * “A. Essay: T: Reverend John Hale changed from the vertigo films beginning to the end of the play the Crucible. Paper Gangster! A: Anyone who has read The Crucible P: To further understand the character John Hale in the play The Crucible F: Literary Essay It can be argued that in the play The Crucible, Reverend John Hale’s character’s. You might focus on Hale as a man of education.
Part of the reason he starts to question what is happening is that Rebecca Nurse is accused. He respects Nurse as another educated person and places her above the the sweet hereafter other townspeople. Gangster! He is able to believe that they might have committed witchcraft. “The Crucible”, is set in the small American Town of Salem. One of the main character’s is John Proctor, husband to pneumatic, Elizabeth Proctor and a feared, though respected member of paper gangster this “New Jerusalem’s” community. Pneumatic! John Proctor is a man who has some flaws, but also many good points to his personality. Various. The Best and Worst of the Crucible. respect she may have had in the community. The person who had the paper largest battle in his mind as to whether to confess or not was the play’s protagonist, John Procter.
This was a noble man who made one mistake that would lead to his demise. Procter attempted to save his wife by pneumatic testing, accusing the girls of lying. ?Elliot Anderson Cox IB Junior English 13 October 2014 Wind, Rain and Hale : The Man Who Took Salem by Storm Reverend John Hale , from Arthur Miller’s The Crucible, is a Puritan minister from Beverly who is called to Salem to paper gangster, investigate the accusations of witchery. He plays a significant part within. of a cold woman. As is put by Abigail Williams, a teenage girl who Elizabeth’s husband John Procter had an affair with, “she is a cold, sniveling woman, and you bend to her!” This impression is soon proven by John Procter himself when he gets home from Parris’ house. “Learn charity, woman,” he says to. The Crucible takes place in about TaylorвЂ™s Management Salem, Massachusetts in 1692.
The action begins in the home of Reverend Parris, whose daughter Betty lies unconscious and gangster, appears very ill. Around midnight the night before, Parris had discovered Betty, his niece Abigail, and Tituba, his black slave, dancing in the woods. supposedly sent out crime prevention these evil spirits, but in reality, the girls were doing this as a sport. One such person accused was Elizabeth Proctor, wife of John Proctor, who was known throughout the community to be a noble woman. Elizabeth's positive qualities are also her negative ones. She is a virtuous woman.
incident was seen in direct relation to dealings with the Devil. Someone called the Devil in paper gangster that forest! This was the immediate reaction made by Essay BellвЂ™s Crabbe: How Finds Pride in his, reverend Hale , who was called to the village to paper gangster, examine the accused and Essay about BellвЂ™s Novel Crabbe: Crabbe Pride in his Pilgrimage, afflicted. It is no wonder that these girls started to make accusations against others. The Crucible - a Play Written by Arthur Miller. Crucible, John Proctor is troubled by a small affair he had with Abigail Williams some time before the play’s opening. At one point in the play, Abigail tries to use John’s lechery in gangster court against him, wrongly assuming that he would never admit it to the court. But the truth of the fact is Essay BellвЂ™s Novel How Crabbe Finds in his that John Proctor. through his characters, Reverend Parris, John Hale , Elizabeth Proctor, and Giles Corey.
In The Crucible, some characters will do anything to protect their reputation and others do not seem to worry. One character that lives and dies around his reputation is paper gangster Reverend Parris. Reverend Parris is a minister. small town was based on people's fear and step in ghanaвЂ™s independence?, suspicion, including Reverend Parris's fear of losing his position as a minister, John Proctor's fear of losing his good name, and people's fear of witchcraft and death. The fear of Reverend Parris actually was one of the main reasons of the tragedy of Salem. care about anyone other than John Proctor, which him and her had an affair seven months before the play started. John and Elizabeth Proctor had employed Abigail, and then Elizabeth found out about it, she fired Abigail and threw her out of the Proctor home. Paper! Even after John told Abigail that he would never. John James Audubon John James Audubon is best known for design Birds of America, portraits of every bird then known in the United States drawn and sculpted in the size of gangster life.
Its creation cost Audubon eighteen years of massive effort in finding the birds, making the book, and selling it to subscribers. THE CRUCIBLE John Proctor was a local farmer who lives just outside town. Elizabeth Proctor is his wife. A stern, harsh tongued man, John hates hypocrisy. Nevertheless, he has a hidden sin and BellвЂ™s Novel Crabbe Finds Pride in his Pilgrimage, that is his affair with Abigail Williams that proves his downfall. When the hysteria begins, he hesitates. behavior, except as indicated in the commentary I have written for gangster this text. Vertigo Films! ACT ONE (AN OVERTURE) A small upper bedroom in the home of Reverend Samuel Parris, Salem, Massachusetts, in the spring of the year 1692. There is a narrow window at paper, the left. Through its leaded panes the TaylorвЂ™s Scientific Management morning . Reverend John Hale: Authority and Illogic or Conscience and Logic? REVEREND JOHN HALE : AUTHORITY AND ILLOGIC OR CONSCIENCE AND LOGIC?
In Arthur Miller's, The Crucible, when characters are faced with adversity, they are forced to show their true morals and beliefs. The character of Reverend John Hale fights a battle between what ideals have been engraved in his mind. The Crucible the Role of John Proctor. Name Professor Class Date John Proctor’s Role in paper gangster The Crucible John Proctor's role in Arthur Miller's controversial drama, The Crucible is crime environmental as a tragic hero. His fatal flaw is lust, although a few of the other deadly sins also come into play. At the end he saves his soul, if not his life by humbly. Book Review: “A Patriot’s Choice, the Story of John Hancock” For the paper majority of people, John Hancock is the pneumatic testing historical figure who signed his name the largest at the bottom of the paper Declaration of Independence. While this served as the greatest display of his power and importance in the society.
The Devil Wears a White Silk Bonnet (Ib English Creative Task) accusing Reverend John Hale , even if she considered Hale —however her master—a friend, and perhaps, a little more. Pneumatic! Normally a reverend would be exempt from being accused of witchcraft, being too close to God, as Abigail William’s world fell apart when she tried to accuse the wife of a reverend . Perhaps. false accusations. This play takes place in Salem during 1692. Reverend John Hale arrives from another city n MA to solve the gangster problem about witches in Salem.
Reverend John Hale is pneumatic very intellectual and a naive witch-hunter. Hale is to paper, blame for the killings in Salem because he made many false accusations. dramatic irony is when Reverend Hale told John to say the Ten Commandments and John forgot the last one, which just so happened to vertigo films, be the one he broke, which was adultery . Elizabeth was the one to remind him that adultery was the paper one he forgot (1278). About TaylorвЂ™s Scientific! The irony there is that John has literally forgotten. witch go through the witch trials. Reverend Hale is a unique character that attributes to gangster, the witch trails. Hale is determined to what was the first independence?, save as many people as possible in a caring manner. Reverend hale shows determination all throughout the paper play.
For example, When Hale first arrived in Salem he said, In. this story is the Reverend John Hale , whose role thickens as the plot does. After finding out what the what was the first step young women from town were up to in the woods with the slave from Barbados, Minister Parris immediately contacted the Reverend John Hale from Beverly to investigate. Reverend Hale was an gangster expert on searching. major or minor) with brief descriptions of each; include at least two adjectives for each and brief commentary. Attach a separate sheet. MAJOR John Proctor- an through design ordinary farmer who lives outside of gangster town. Although married to vertigo films, Elizabeth Proctor he had an affair with Abigail Williams; and when hysteria.
Two : Reverend Samuel Parris: Reverend was invited by the congregation of Salem to be the Minister; even though not everyone supported him he was chosen. The Reverend always argued about him salary and accommodations, he lacked charisma and paper, wit and he was very greedy. Hereafter! When the Reverend was defending. then to perform it. Gangster! The section that I was allocated was in the opening Act where the Reverend Parris and Reverend Hale are trying to about Crabbe: How Crabbe Finds Pride in his Pilgrimage, get out of Abigail what she was doing in the forest with the girls. My role was Mr.
Hale who has been called in to help find out whether the Devil is paper present in Salem. . Reverend Hale’s Changing Views Very much like King Henry the IV who killed anyone he so desires had much power and used it loosely. King Henry was one of the most powerful people during the step independence? time. He used his power often to paper gangster, kill people he did not like or oppose. Likewise the play “The Crucible” by what step independence?, also. proficiently in his surroundings, he must participate in all social activities or he faces the consequences of untrue allegations. Miller uses the character John Proctor as a prime example whose individuality ultimately isolates him from his community. Proctor tries to avoid any involvement in the Salem witch. Reverend Parris and Abigail Williams are examples of paper people looking to benefit themselves. Reverend Parris would always ask what he was getting from situations. In the beginning of the play, he was arguing about how much wood he was getting and how much he was being paid.
This is an what first step in ghanaвЂ™s example of his self-absorbency. of the main characters in the play is Reverend Hale , a knowledgeable man, who has been called to Salem because of his knowledge witches. At the trials he is there to illicit confessions and to make people testify in gangster the court. TaylorвЂ™s Scientific Management! In the beginning of the play, Hale is on the side of Abigail. He believes. the forest. Panic spreads through the village as people believe that witchcraft is afoot. Reverend Parris sends for gangster the Reverend John Hale , an authority on witchcraft, to investigate what is going on. Reverend Parris questions the crime prevention manipulative Abigail Williams, who is the unofficial leader of the group. Reverend Hale's Duty in The Crucible by Arthur Miller.
Reverend John Hale is one of the main characters in the play _The Crucible_ written by Arthur Miller. The significant quote said by Hale towards Elizabeth Proctor to not mistake your duty as I mistook my own summarises Hale's changing sense of paper gangster identity. Upon his arrival, Hale believes it is his duty. of challenge and controversy.” As seen in Arthur Miller’s, The Crucible, John Proctor is measured by how he stands in times of challenge. He faces many difficult challenges, one of which is his role in the witch trials. John Proctor is considered a saint because he admits his wrong doings, people honor. The Crucible Character Analysis - Danforth. “And do you know that near to hereafter, four hundred are in jails from Marblehead to Lynn, and upon my signature?” (Pg.
864). Paper Gangster! After Giles interrupts the court, John Proctor enters with Mary Warren. Mary confesses to Danforth that the crying out was all an act. She states that she has never seen spirts or the devil. Final Draft Starting off, the first pair of characters are Jane Doe from the article and John Proctor from The Crucible. The relation of these two is TaylorвЂ™s Scientific that both characters are being accused and punished for personal opinion. For instance, from the article “Town backs ex-principal in gay student case.
work later found out that they are doing the opposite. That they are killing innocent people. Well at least some did change and gangster, some didn't, like reverend Parris. Through Environmental Design! The puritans see it as a life manual. Paper Gangster! In The Crucible, Arthur Miller uses many different types of themes throughout the play. The theme that. scene showing how she was able to manipulate a whole town. In the first couple of pages of the play Abigail is confronted by her uncle Reverend Parris.
Reverend Parris is upset with Abigail because he caught her and hereafter, his daughter Betty dancing in the forest with a slave named Tituba. When Parris came. John Proctor and Abigail Williams. John Proctor and Abigail Williams John Proctor is a good man, but with a secret, flaw. He had an affair with Abigail Williams(which occurs before the gangster play even begins), and created Abigail’s jealousy for vertigo films John’s wife, Elizabeth, that will set the paper whole witch hysteria in motion. Once the trials have begun.
Abigail: I saw Goody Booth with the Devil! (Miller 48) In the beginning, Elizabeth Proctor acted very cold and unresponsive towards her husband, John Proctor, and has not forgiven him for his affair with Abigail Williams. Elizabeth felt that she needed to be cold and heartless because her husband. that can be discussed in the drama Trifles. Thus, the criteria that makes Trifles a tragedy are in Essay about TaylorвЂ™s part of the physical action of Mrs. Peters and paper, Mrs. Hale , the haunting play of vertigo films Minnie Wright and the symbols that are used in paper gangster the drama. . the book The Crucible as well as real life, people display hypocrisy. John Hale , Abigail Williams, and Mary Warren all display hypocrisy in the book The Crucible. Crime Environmental! Police officers display hypocrisy in everyday life today. John Hale is a specialist in witchcraft. The people of the village called for him. undergo changes that influence the outlook of the play.
Some characters, such as Reverend Hale becomes fed up with the trial and becomes aggravated, since justice is not becoming a main priority in the court room. Reverend Hale says, “I denounce these proceedings, I quit this court”(120)! Also, Giles Corey. The Crucible Cause and gangster, Effect Essay. witchcraft. As the story progresses, people’s words and actions cause Reverend John Hale to change his views on whether the people prosecuted were guilty or innocent of witchcraft. As numerous events and their consequences unfold, they cause Hale to rethink his initial views on witchcraft and to be persuaded. Crucible Which character changed over the course of the vertigo films play? John Procter did by becoming a better person and standing up for what’s right. Proctor try’s to fix what has gone wrong with witchcraft in The Crucible by Arthur Miller.
John Proctor made a lot of right and wrong choices. The reason why. What are his reasons for receiving no pleas for pardon or for postponement of the executions? 3. According to John Hale , what is the present condition of the countryside? How might John Hale’s description of the countryside be regarded as symbolic of the moral and spiritual desolation that has afflicted. The Crucible: Reverend John Hale - a Dynamic Character. The Crucible: Reverend John Hale - A Dynamic Character In literature, there are different types of characters.
There are the types of characters that change during the story and some that don't, dynamic and static. There is gangster also how the character is described in the story. They might be flat, meaning. John Hale , from the the sweet hereafter Crucible Dynamic, Reverend John Hale needs only this one word to paper gangster, describe him. That is vertigo films what separates Hale from any other character in the Crucible, while most characters are entirely static, with the exception of gangster Elizabeth. Essay About William Crabbe: Crabbe Pride In His Pilgrimage! That is why I consider him to be the best, and most. John Hale , from the Crucible Dynamic, Reverend John Hale needs only this one word to describe him.
That is paper gangster what separates Hale from any other character in the Crucible, while most characters are entirely static, with the exception of Elizabeth. That is why I consider him to be the best, and most. another and their relationships. Elizabeth, the wife of John Proctor, has a lot of insight into her husband and his affairs. Reverend Hale claims to have insight into the art of witchcraft and even some insight into the girls’ and the accused. John Proctor has insight into his wife and their relationship. In the Crucible John Proctor has changed a lot and his whole character changes because he fight for the girls to be accused of making false accusations and he finally gives in and turns against the towns people.
The girls being brought to justice motivates John and makes him fight for his wife and vertigo films, everybody. Development Of Reverend John Hale Throughout The C. Crucible, Reverend John Hale significantly transfigures from gangster a cold, boastful scholar into a sympathetic, redemption-seeking man after realizing the injustices he had brought upon people of Salem. First described as a ?nearing forty, a tight-skinned, eager-eyed intellectual,? Reverend Hale ?s overpowering.
In The Crucible by Arthur Miller Salem is on vertigo films, the brink of paper gangster disaster because of vertigo films a bunch of girls trying to stay out of trouble. Reverend Hale , an expert on witchcraft comes into town in an attempt to stop all the paper chaos. About BellвЂ™s Novel Crabbe Finds! He eventually fights a battle between what is right, and upholding his beliefs. . Compare and Contrast Hale and gangster, Danforth in Arthur Miller's the Crucible. Hale and Danforth In Arthur Miller’s The Crucible, Reverend John Hale and Judge Danforth want to believe their motives for sentencing people to death are pure, however they must accept responsibility for their actions no matter the the sweet hereafter cost. Through them, Miller suggests that the only way to gangster, cure the.
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founder of essay The universe we know and paper inhabit is random, chaotic, and entropic. In GhanaвЂ™s! We impose order, temporarily, and with uncertain consequence. A multitude of coherent individual actions may, in sum, be non-coherent. Paper Gangster! They may conflict. We invent rules to lubricate human activity, but lubrication is not an engine. Leadership is the engine that brings out the best in human society. Leadership is the engine that will power America in the twenty-first century. During the early years of my life I had the very best leadership training and experience.
I attached no special significance to that fact until many years later when I had the painful, good fortune to be associated with an organization that had the worst possible leadership. The contrast between the best and Essay Scientific Management the worst caused me to paper, realize that I possessed a valuable insight into the nature of leadership. The shelves of bookstores are burdened with books about how to be a successful chief executive of a major corporation. Most of us spend most of our lives not being a chief executive of a major corporation. Most of our leadership time is vertigo films, invested in eyeball to eyeball, nitty-gritty, sweat producing confrontations in less than glamorous surroundings. This essay is for those who learn, teach, and lead.
It is for those who are under fire in gangster, the front lines of leadership. We sometimes expect or hope that the was the independence?, next President of the United States will solve our problems. It will not happen. Pray that it does not happen, because if it does, another Hitler or Stalin will have put his imprint on humanity. Our society has become vast and paper complex, and the velocity of about TaylorвЂ™s Scientific, change is dramatic. No single leader can solve our problems, democratically, not even a President of the United States. Tens of thousands of leaders are required. The best laws for regulating human conduct are derived from socially approved behaviors which develop gradually in a human community and are codified only after acceptance is paper gangster, nearly universal. Enforcement is pneumatic testing, substantially accomplished by instruction of the young and by paper social disapproval of errant behavior.
The formal system of enforcement can then handle the occasional aberrant behavior without undue burden. In the vertigo films, stable mid-western community where I grew up several decades ago, high school civics teachers told their students that ignorance of the law was not an excuse for breaking the law because everyone knows right from wrong. Paper Gangster! In that community, in crime through environmental, that era, a rational person who reached 21 years of age had been imbued with a sense of right and wrong. It is not true today. The concept of right and wrong is in a state of gangster, change in our society.
We enter the twenty-first century AD (or CE) as billions of people with colliding interests, powerful technology, and primitive instincts. The simple, ancient concepts govern our behavior: greed, fear, love, hate, courage, desire for power over others, passion, compassion, and charity. Our behavior has changed very little since time immemorial. We speak a thousand languages, each representing centuries of isolation. We are challenged to through environmental, find transcendental values in almost every human endeavor to optimize our potential and to avoid endless conflict and chaos. The opportunity for emergence of leaders is great. The need for leadership is unparalleled. It is difficult to provide a useful definition of leadership.
Leadership is a means used to cause people to do what we want them to do, but there are many ways to gangster, achieve that end and most of them are not leadership. We place first reliance on physical force. Pneumatic! A system of revenue production and gangster a system to implement physical force are the bases for every government, even the most democratic governments. We devote vast resources to military forces and police forces. We rely on physical force to implement our will, when necessary, both internationally and domestically. Even those among us who fervently believe in the value of leadership as a means to what step in ghanaвЂ™s, an end are not prepared to forego military and police forces. Leadership as a means to an end has not been perfected to a degree that would allow us to have sufficient confidence to rely on it for paper, crucial matters of state.
Historically, physical force, including torture, has been a primary tool used by governments, criminals, and even business if we include the institution of slavery. And, sadly, physical force has too often been used in Essay about BellвЂ™s Crabbe Finds Pride in his, family and personal relations. Paper! The idea that government could regulate physical force and govern the application of physical force by law has been in the process of refinement for centuries. Leadership, as a means to prevention through environmental design, achieve ends, is a relatively new intellectual concept, even though leadership may have been practiced, successfully, by thousands of leaders over the centuries. Would a leader rely on physical force? Probably.
But physical force is not leadership. It is merely one tool among many used to achieve an end. Although we routinely rely on physical force, we are frequently distressed by the result of the application of physical force and generally believe it should be used, infrequently, for the defense of society. Hence, we perceive a need for other means to accomplish our objectives. After force we place reliance on authority. Authority may be backed by force though not necessarily. We vest people who head organizations with the paper, authority deemed necessary for successful operation of those organizations. We do not rely on leadership. Such vesting includes authority to Essay about BellвЂ™s Novel Crabbe: Finds Pilgrimage, hire and paper gangster fire, promote or not, transfer, design or abolish jobs, and control funds. Independence?! Business, governmental, and charitable organizations are routinely vested with various degrees of authority.
We have, in Western societies, attempted to limit the use of physical force to specific institutions, individuals, and defined situations. The license to use physical force is carefully restricted. Authority, however, is available to a much wider range of people. Authority is a powerful tool to compel human behavior. But authority is not leadership. We might be content to be subjected to authority were authority perfectly executed. Unfortunately, authority, although necessary, is imperfectly executed by fallible human beings. There are other carrot and stick techniques used to shape behavior which are neither force, authority, nor leadership.
Coercion is one of those means. Coercion, as used here, is basically a request wherein the paper, requester has a capability to punish non-compliance. The punishment is often indirect, but real. Coercion is fairly common. Coercion is a means to the sweet, achieve an end. It is not leadership. Intimidation is another tool used to exact desired human behavior.
Intimidation is exploitation of fear. Leaders allay fear. They do not exploit fear. Fearless people cannot be intimidated. But fearlessness is not always wise.
Many individuals have very limited capabilities, especially compared to wealthy and powerful organizations, and those people may be vulnerable to intimidation. Naive people may also be intimidated by awe. Intimidation is not an act of leadership. Exploitation of fear is not leadership. Threat is a tool used to gangster, gain compliance. Hereafter! A threat may be direct or implied and may be backed by paper a real capability or it may be a bluff. Threat makes good Hollywood entertainment when the good guys tell the bad guys how it is going to be. But in real life, leaders do not threaten.
There are confrontational situations in international affairs where future actions are announced to preclude misinterpretation and unintended military conflagration. These actions may exhibit characteristics of threat but have a broader purpose. Blackmail is a means sometimes used to TaylorвЂ™s Scientific, influence human behavior. It is a derivation of threat, usually a threat to reveal embarrassing information. It is definitely not a leadership tool. Flattery is another means to shape attitude. Flattery is insincere or unwarranted praise. Gangster! Leaders certainly extend justified praise but never flatter. Deceit may be used to affect human behavior. When discovered it destroys trust.
Deceit is not a leadership tool. Deceit is the practice of misleading people which, by pneumatic definition, is not leading. Bribery, the payment of something of value to effect a particular behavior, is not a leadership tool. Humiliation of others is sometimes used to shape human behavior, but not by leaders. Fear is a prime motivator of human behavior, but leaders do not exploit fear. Leaders allay fear. Hatred is a prime motivator of paper gangster, human behavior. Leaders do not exploit hatred. Acceptance and rejection, both formal and informal, are means to shape human behavior.
Acceptance into a group or rejection from the group can be a powerful factor in shaping behavior. It is a leadership tool only if the acceptance or rejection is based on vertigo films legitimate, accepted rules of the group governing acceptance or rejection. Praise, promise, promotion, and reward are means that a leader uses if warranted, but only if warranted. Paper! Misuse of these means is not an act of leadership. Persuasion is a legitimate means of William Crabbe Finds Pride in his, influencing human behavior and is used by leaders, but a caveat is paper, needed. A confidence man uses persuasion to con his victims. We shall return to the subject of persuasion. Imagine that you awaken and discover that you are the only human being on the planet. Everyone else has disappeared. You own everything. Independence?! You own all of the gangster, luxury homes, resorts, hotels, restaurants, businesses, entertainment industries, airlines, automobiles, cruise ships, all of the vertigo films, gold, diamonds, cash, stocks and bonds, manufacturing industries, minerals, productive farm land and forests.
It's all yours. Are you wealthy? No, you are impoverished. Who will generate your electricity? Who will pilot your airliner? Who will grow your food? Who will prepare your gourmet meals? Who will provide your medical care?
Who will produce your entertainment? Who will manufacture your clothing? Ownership of physical objects and financial instruments is not wealth per se. Wealth is the power to compel people to do what you want them to do. If each of gangster, us possessed equal wealth, no one would be wealthy.
It would not be possible to compel other people to do the grunge work. Without substantial numbers of non-wealthy people, wealth does not exist. Use of wealth to get people to what, do what we want them to paper, do may be benign or harmful, but in either case, it is not leadership. Vertigo Films! It is paper gangster, a different means to achieve an Essay about Novel Crabbe: Pride in his, end. We can list most of the means that are not force or authority and not leadership under the generic term, manipulation. Paper! Deception and manipulation are common practices. We find it very easy to convince ourselves that the end justifies the means. Civilization is, in part, recognition that only carefully defined and approved means of influencing or controlling behavior are acceptable. Most writings about leadership fail to distinguish among the various means that may be used to first in ghanaвЂ™s independence?, gain compliance. Differentiation among those means is essential if we are to understand leadership.
An analogy may explain the need for precise differentiation. At some point in human history our ancestors began to paper gangster, recognize that diseases might be caused by Essay about TaylorвЂ™s Scientific microorganisms they loosely called germs. It was a useful insight, but accurate knowledge of disease prevention and cure awaited differentiation between bacteria and viruses, and further differentiation among the many types of each as well as the environment required for each type of organism. Paper Gangster! And, of course, refinement of the differentiation goes much further. The capability to distinguish differences, great and subtle, is a necessary part of the advancement of science and what was the first step independence? civilization. Paper! Our concept of leadership is meaningless unless we distinguish the things that constitute leadership from crime prevention through environmental, other means used to cause people to act at paper our behest. We can effectively teach leadership only when we clearly understand what it is and, quite importantly, what it is not.
We have examined some of the Essay William BellвЂ™s Pilgrimage, things that do not constitute leadership. We will now look at what does constitute leadership. Leadership is based on earned trust . Trust is earned up close and personal and, excepting extraordinary circumstances, requires an extensive investment of gangster, time: years, decades, a lifetime. Trust is never permanently earned. It must be continuously re-earned. Trust is earned by placing the welfare of your followers before your own welfare. Trust is earned by actions that demonstrate, unequivocally, your reliability. Trust is first in ghanaвЂ™s, earned by taking personal risks to benefit your followers. Paper Gangster! Trust is earned by making personal sacrifices to benefit your followers. Trust is what first, earned by demonstrating competence. Trust is earned by accepting responsibility and accountability for your actions.
Trust is earned by paper gangster demonstrating integrity. Testing! Trust is earned by displaying courage: physical bravery when required, moral courage always. Physical courage, far from universal, is more common than moral courage. We reward physical courage. We rarely reward moral courage, but moral courage is an indispensable aspect of leadership. Trust is gangster, earned by being sincere. Some people may be natural leaders, but all of these things that constitute leadership can be learned and willfully practiced. Hope is central to the human spirit.
When hope fades life ceases. TaylorвЂ™s! Maintenance of hope is a leadership function that warrants recognition. Sir Ernest Shackleton led an exploratory expedition to Antarctica in paper gangster, 1914. The ship was crushed by ice. The crew, led by vertigo films Shackleton, survived on paper ice floes for two years under conditions that could easily have caused despair. Crime Environmental Design! Shackleton preserved hope, and all of the paper gangster, crew survived.
Whether Shackleton would have been an equally effective leader in different circumstances, a modern industrial organization for example, can be debated, but his ability to preserve hope under adverse conditions may be unequaled. Leadership is required when the burden is onerous or the issue requires contravention of conventional wisdom. Leadership is not easy because leadership isn't required to get people to do something they want to crime through design, do. It doesn't require leadership to gangster, persuade children to visit an ice cream parlor. Leadership is required if the follower must risk something he values. Leadership is required if the follower must commit time or effort or must sacrifice.
Leadership is required when the hereafter, follower is asked to paper gangster, pursue a course he would ordinarily not pursue, do something he would prefer to avoid and would not do unless asked by a leader who has earned his trust and respect.